What Is the Krispy Kreme Rewards Program?
Krispy Kreme Rewards is a free loyalty program where members earn points for every purchase. Those points turn into free doughnuts, coffee, and exclusive offers. It’s designed to reward your sweet tooth—every dollar brings you closer to a free treat.
How the Program Works in 2025
In 2025, the rewards program remains simple:
- Earn 10 points per $1 spent
- Redeem points for menu items
- Use the app or website to track, earn, and redeem
- Enjoy bonus point days, birthday freebies, and exclusive app-only offers
No plastic cards. Just scan your phone or order online. Quick. Easy. Rewarding.
How to Join the Krispy Kreme Rewards Program
Joining takes less than a minute:
- Download the Krispy Kreme app (iOS or Android) or go to krispykreme.com/account/create
- Sign up with your email
- Start earning instantly
New users often get a free doughnut or coffee as a sign-up bonus — check the app for details.
Earning Points: Every Dollar Counts
Every $1 = 10 points.
You can earn points when you:
- Order in-store and scan your app
- Order through the Krispy Kreme app or website
- Purchase catering or dozens for events (via official channels)
Example: Spend $12 → Earn 120 points → Redeem for a doughnut
Look out for double-point events and bonus days announced in-app or through email.
Redeeming Rewards: What You Can Get
Once you rack up points, here’s what you can redeem:
| Item | Points Needed |
| Original Glazed Doughnut | 120 pts |
| Classic Filled Doughnut | 150 pts |
| Small Coffee or Soft Drink | 200 pts |
| Specialty Doughnut | 220 pts |
| Iced Coffee / Latte | 250 pts |
| Dozen Original Glazed | 600 pts |
| Dozen Assorted Doughnuts | 700 pts |
Tip: Save points for dozens if you want more value per dollar.
Birthday Rewards & Exclusive Perks
Members receive a free birthday doughnut every year. Just make sure your birthdate is saved in your profile.
Other exclusive perks include:
- Early access to seasonal items
- Surprise rewards
- App-only flash deals
These offers are notified through the app, so turn on notifications.
New in 2025: What’s Changed This Year?
Here’s what’s new for 2025:
- New reward tiers: Premium members earn faster with milestone unlocks
- More redemption options: Now includes Kool Kreme and chillers
- Updated app features: Real-time Hot Light tracker, one-tap ordering, and easier reward tracking
The system is smoother, faster, and more personalized.
How to Use the Krispy Kreme App for Rewards
The app is the key to your rewards.
Use it to:
- Scan and earn/redeem points in-store
- Order ahead
- Track your Hot Light nearest you
- Access exclusive app-only offers
You can also store gift cards, manage payments, and even send e-gift doughnuts to friends.
Bonus Tips to Maximize Your Rewards
To get more out of the program:
- Order through the app — it’s the fastest way to earn
- Combine offers when possible
- Check for bonus point days (e.g., National Doughnut Day)
- Refer friends for point boosts
- Stack rewards with seasonal discounts and promo codes
Be alert and tap into surprise drops — they happen often during holidays.
Delivery, Catering & In-Store Use
Yes, you can earn and redeem rewards when ordering:
- In-store: Just scan your app
- Through Krispy Kreme’s website or app: Includes catering
- Not valid on third-party apps like DoorDash or Uber Eats
For large events or office treats, use the Krispy Kreme catering service — rewards add up quickly.
Terms, Conditions & Point Expiry
Krispy Kreme points expire after 12 months of inactivity. If you earn or redeem within a year, your balance stays active.
Other key terms:
- Rewards can’t be exchanged for cash
- Only valid at participating US locations
- Must use your own account (no shared logins)
Compare — Krispy Kreme vs. Dunkin’ Rewards: Which Is Better?
| Feature | Krispy Kreme Rewards | Dunkin’ Rewards |
| Points Per $1 | 10 | 10+ (with Boosted Status) |
| Free Doughnut Cost | 120 points | 150–250 points |
| Birthday Freebie | ✔ Free Doughnut | ✔ Free Drink |
| Sign-Up Bonus | ✔ Often includes free item | ✔ Varies |
| App Experience | Sleek, intuitive, Hot Light tracker | Functional, less personalized |
| Specialty Offers | Frequent bonus days, holiday promos | Boosted members get more |
| Point Expiry | 12 months (with no activity) | 6 months |
Verdict: For doughnut lovers, Krispy Kreme wins. Faster rewards, better redemption, and a more rewarding app.
Real Customer Reviews & Community Insights
“Got a free doughnut at sign-up. No hassle. Just scanned.” — u/SugarSnapKing, Reddit
“App is 🔥 when the Hot Light is on. Points stack fast.” — @GlazedOverLife, Twitter
“Wish rewards were posted quicker. Still solid overall.” — foodieluv42, Foodbeast Forum
Highlights:
- Fast freebies
- Great app features
- Strong seasonal rewards
Common Complaints:
- Points don’t post instantly
- Missed scans = missed rewards
- Not all franchise locations participate
FAQs About Krispy Kreme Rewards
How long do points last? 12 months with no activity = expiration.
Can you redeem in-store and online? Yes — both are supported.
Is there a membership fee? No. It’s completely free.
Can multiple people use one account? Not allowed. One account per user.
What’s the best way to earn faster? Use the app, order on bonus days, and check for promos.
Do rewards work on holidays? Yes, but some locations may vary in availability.
Conclusion — Is Krispy Kreme Rewards Worth It in 2025?
Yes. The program is generous, free, and simple to use.
Pros Recap
- Earn points quickly
- Redeem for food you actually want
- Enjoy surprise treats, birthday gifts, and seasonal drops
Cons
- Must remember to scan
- Points don’t apply via third-party apps
- Some stores may not participate
Bottom line: If you buy doughnuts even once a month, this program pays off. Sign up, scan, and enjoy the perks.